Our team has created the verbal and visual identity for a brand specialized in project lighting with plans for expansion into other professional-purpose product categories. When conceiving the brand name (and slogan), the primary requirement was to emphasize the technological aspect and resonance while acknowledging the brand's focus on future-oriented technologies, utilizing innovations in the lighting manufacturing industry. The brand name is robust, versatile for a broader range of product categories, and technologically appropriate. It is also internationally adaptable, considering the potential expansion of the brand to other foreign markets.
In this context, we have developed a modern logo that forms the basis of the visual identity and is crucial for establishing recognition and attracting the target audience. Given that these are project lighting products—items that will rarely end up on store shelves and are intended for professionals in planning and executing various construction projects—we opted for simplicity. By creating an appropriate typography, i.e., the style and shape of letters that make up the logo, we gave the brand character and professionalism.
The slogan "Brighter Tomorrow" is integrated into the visual identity to further communicate the brand's message, and the ratio between the slogan and logo, as well as the overall consistency of the brand's visual presence, are defined in the graphic standards manual, ensuring the consistent use of all graphic elements across all communication channels, whether traditional or digital.
The Nexora brand possesses all the parameters to remain relevant over time and be adaptable in line with changes in technology and the industry that await us, just as the slogan says—a brighter tomorrow.
