Hano AG is a consulting firm specializing in construction planning, building, conversions and renovations of own and third-party properties. The company that offers consultation to a variety of people in acquisition and management of construction investments needed to refresh its outdated logo and develop a modern brand identiy that clearly communicates professionalism and reliability.
Working closely with the Hano team to develop the new visual identity, we designed an identity system that is unpredictable and interesting. One of the most difficult aspects to achieve in a logo design is to make it clear and self-explanatory but unique and modern at the same time. The HANO letter shapes were created for this occasion. The typographic logo is dynamic and very adaptable to modern forms of communication.
As with previous Hano identity, the signature colour palette was employed—this is now one of the company's strongest and most recognisable assets. The new visual identity sets the client apart from the competition and communicates trust and stability, ensuring that Hano AG presents itself as a reliable partner to current and future clients.
